Viadora

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MEXICO CITY BOUTIQUE HOTEL COLLECTION

Viadora is a new concept in upscale hotel residences. Playa worked with the Viadora team to develop a brand that evokes the experience of travel to Mexico City – rich culture, amazing food, historic sights and welcoming people. The brand was built from the ground up, starting with naming and included a comprehensive suite of brand and marketing resources, including: logo development, tagline, dynamic website with interactive amenities map, photography, animation, video, magazine, in suite products and social media.

Strategy / Branding / Creative / Content / Digital / Social / Guidelines

Visit Website


Visit Website (pw: playaviadora)

Watch the Video


Watch the Video (pw: playaviadora)